Dino S: Imagined a Cosmic Visual Identity for a Techno DJ.

Role

Brand Designer

Year

2023

Tools

Figma, Illustrator, InDesign
Colorful star cluster surrounded by cosmic dust and nebulae in deep space.Dino S Universe Background

✧ Challenge
& Concept

Dino S needed a recognizable and minimal identity that reflected his Berlin techno roots while standing apart from typical dark, industrial DJ aesthetics. The task was to design a logo and visual system adaptable for stickers, business cards and digital use. Whyte Inktrap’s distinctive ink traps establish texture and tension, while a singular Eskos ‘S’ operates as a modular accent and standalone brand sign. The use of dots between each word introduces a subtle rhythm and pulse, mirroring the tempo of his music. The absence of capital letters creates a sense of continuity and homogeneity. Paired with cosmic imagery and minimal black layouts, the identity blends the mystery of space with the precision of techno, resulting in a system that feels poetic, modular, distinctive and deeply personal.

Deliverables

  • Logo design
  • Business cards for networking and promotion
  • Stickers and flyers for event marketing
  • Instagram visuals to enhance 
social media presence
  • T-shirt design for promotion

Results

The identity gives Dino S a distinctive, poetic look within the Berlin scene: elegant yet raw, cosmic yet grounded.

Person wearing a black 'dino berlin. techno.' shirt using a DJ mixer with illuminated controls.
Person wearing black t-shirt with 'dino berlin. techn.' text on front and white logo on sleeve.
Person seen from behind wearing black t-shirt with a galaxy print square and headphones around neck.
Bright close-up image of the sun with solar flare and text reading Out of Mind, VOID CLUB, 03.10.25.
Round black sticker with a QR code and space-themed background on a gray street pole.
Black circular QR code with the words 'dino' above, 'berlin.' left, 'techno.' right, and a stylized S in the center.
Three stickers on a surface with red graffiti, including one labeled AOP Comme Jamais and a black circular QR code sticker.