Spreedevous Podcast: Create a Visual Voice for Berlin’s French Speakers.
✧ Challenge
& Concept
Spreedevous needed a vibrant and cohesive identity to express its cross-cultural personality and connect with Berlin’s francophone community. The goal was to design a visual system adaptable across print materials and Instagram, capturing both the city’s energy and the warmth of conversation. The identity revolves around a “cultural rendez-vous” — a meeting point for voices and ideas. The logo merges a location pin and microphone, symbolizing connection and dialogue - but also the infamous Fernsehturm - while bold typography and a bright color palette mirror the podcast’s dynamic tone. Finally, the use of emojis reinforces the idea of proximity.
Deliverables
- Logo design
- Business cards for networking and promotion
- Stickers and flyers for event marketing
- Instagram visuals to enhance social media presence
Results
The new visual identity gave Spreedevous a recognizable and joyful presence across social media and events, helping grow its audience and strengthen its brand community.
