Trippin Pharaohs: Craft a Flexible Brand for an International DJ Collective.

Trippin Pharaohs, a five-member DJ collective blending techno, downtempo, and peak-time electronic music, needed a cohesive visual identity that reflected their shared energy while celebrating each artist’s individuality. The goal was to create a system adaptable to event branding, print materials — like flyers, stickers and T-shirts, as well as Instagram visuals and animated videos — unifying their look across all touchpoints without losing the collective’s creative freedom.

The identity centers around a triangle shape — a minimal reference to the pyramid and the group’s name, symbolizing elevation and connection. Each DJ is represented by a distinct colored shape, forming a modular system that comes together as one collective mark. A vibrant color palette, clean geometric forms and sans serif font Futura mirror the diversity of their sound and energy, while flexible layouts translate seamlessly to social media and print assets for their Berlin events.